By Dees Stribling, Contributing Editor
New York—After being on the market for roughly a year, Industry LIC, a 75-unit condo building in the Long Island City neighborhood of Queens, has a new marketing company, Modern Spaces. The previous marketing team was Prudential Douglas Elliman, who had had a one-year contract with the developers.
The condos were developed by Alan Suna and Stuart Match Suna, owners of the nearby Silvercup Studios, a complex known for its film and television productions, such as The Sopranos and Sex and the City. Residences at Industry LIC include studios, one-, two- and three-bedrooms and run from about $393,750 to $1.4 million. Reportedly, 13 units have already been sold, with another two under contract.
Though recent years haven’t been easy nationwide for condo sales, Industry LIC has a strong enough location in a strong enough market (that is, New York) to be successful, according to Modern Spaces. “The property’s in the heart of the business district of Long Island City, and it’s a block away from a subway station, so literally in four-and-a-half minutes, you can be at 53rd and Lex,” Eric Benaim, president and CEO of Modern Spaces tells MHN, referring to a subway station in Midtown Manhattan.
“We’re targeting people who work in Midtown, because it’s such a short commute,” Benaim continues. “We’re also targeting people in outer Queens who want to be as close as possible to Manhattan, but who don’t want to pay Manhattan prices.”
Modern Spaces, unlike its predecessor in marketing the property, is intimately involved in this part of Long Island City. The company is currently marketing other nearby residential developments, including the Murano, the View and the Yard.
“We’re also going to tie Industry more to its owner, Silvercup Studios, in our marketing efforts,” Benaim explains. “The studio is well known and an important part of the neighborhood, and it will help to highlight the connection.”