Marketing
LCOR Suburban DC Apartments Half Leased in Three Months
Though supply is growing, demand for apartments is still strong in metro Washington, D.C., with LCOR reporting that fully half of the units in its Aurora multifamily development are leasing since the property opened in July.
Multi-Housing News: Inside the October 2014 Issue
Read the articles from the latest digital issue of Multi-Housing News.
Making Magic
The first impression received by prospects will largely shape their renting decisions.
CBRE Picked to Market Boynton Beach Rental Property
The CBRE Capital Markets and Institutional Multifamily Group has been chosen as exclusive marketing advisor for the La Costa lakefront apartment community in Boynton Beach, Fla.
What Renters Want with Jessica Fiur: The Simpsons, Family Guy and Multifamily Community Outreach
The Simpsons and Family Guy recently had a crossover episode. Apartment communities could also “crossover.”
MC Residential Rolling Out Different Approach to Leasing Tours
Taking the stance that salespeople often get in the way of and create an uncomfortable atmosphere for the consumer, MC Residential is in the process of rolling out a new apartment touring strategy that gives the prospect the opportunity to view apartments without the distraction of leasing staff.
Multi-Housing News: Inside the September 2014 Issue
Read the articles from the latest digital issue of Multi-Housing News.
‘What Renters Want’ with Jessica Fiur: Using U2’s New Album Strategy for Multifamily
U2 just announced their new album and gave it to everyone for free. Why this was a great idea, and why multifamily should follow their lead.