Encino, Calif. – Marcus & Millichap Real Estate Investment Services has ranked No. 62 in InformationWeek magazine’s annual survey of firms offering innovative technology programs. This is the fifth consecutive year that Marcus & Millichap has earned a spot in the InfoWeek 500 ranking, and the first time it has appeared in the top 100 for its technology programs. Marcus & Millichap also secured a spot as the highest-ranking real estate services firm in this year’s survey.
InformationWeek recognized several new programs implemented by Marcus & Millichap, including a property search program that offers more than 3.3 million properties for its agents to search for listings, new inventory, comparables and closed transactions; an extensive mapping program for its proprietary property database system, MNet; an initiative that brought together internal and external data to improve analytics on sales, rents, occupancies, pricing and other factors; and its Market Feedback Report, which provides real-time information to agents about their property listings.
Two of the firm’s green initiatives were cited: Liaison, which is a secured Internet-collaborative environment for sharing documents related to a real estate transaction; agent profile pages that give an electronic snapshot of each agent online to both build their individual brands and bolster the firm’s overall brand; and MarketShare analytics, a system for management to analyze the status of agents in the market and assist them in strategizing for success.
Marcus & Millichap was also recognized for its success in rolling out new technology to create a new division in the company–Institutional Property Advisors (IPA), a specialty group that focuses exclusively on institutional multifamily transactions of $20 million and above. The technological improvements included creating new marketing templates for these high-profile properties. In addition, the firm’s new CRM system is now integrated with the IPA website to provide instant updates on client interaction, including preferences, property interests, assignments and relationship status.