Management Diaries: What Today’s Renters Want

Heritage Properties’ Jeff Bush joins MHN’s Denile Doyle to discuss renter trends and retention strategies.

Management Diaries podcast graphic with photos of host Denile Doyle and guest Jeff Bush.

For property managers, understanding what today’s renters really value is essential to staying competitive.

Welcome back to Management Diaries, where we explore the latest trends, actionable strategies and expert insights to help you build thriving communities and improve your bottom line.

In this episode, Denile Doyle speaks with Jeff Bush, president of Heritage Properties, about the shifting priorities of renters and why understanding resident perception is key to retaining current renters and attracting prospects.

Bush shares how remote work, rising costs and evolving generational preferences are reshaping housing decisions. He emphasizes that in a market full of options, it’s important to create an experience that residents don’t want to leave—one that goes beyond the basics and delivers real value.

“As the demand for apartments has increased and the housing stock has become newer, it’s become more and more important for residents that not just the box they live in be satisfactory but that the experience that surrounds it be something that they value.”

Here are a few highlights from this episode:

– Understanding renter perceptions of luxury and value (4:45)

– His approach to finding the sweet spot between technology and operational efficiency (8:49)

– Why he thinks cost will always be a factor for many renters (17:24)

– What multifamily operators can learn from the hospitality industry (22:05)

– How picking up a piece of trash taught him an important lesson (28:04)

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