Local Content is Key, According to New Guide Released by For Rent Media Solutions and Homes.com

Norfolk, Va.–For Rent Media Solutions™and Homes.com®, real estate marketing resources designed to assist today’s apartment and home owners throughout every stage of the rental and owning process, have released the “Rise to the Top: Be the Local Expert” guide to help real estate and multifamily professionals overcome marketing challenges, achieve success and better understand what being a “local expert” in their communities entails.

According to consumer trending research, “local love” is becoming increasingly popular across the nation. For Rent Media Solutions and Homes.com saw an opportunity to share with customers a way to better reach and connect with their clients and increase their business.

Rise to the Top: Be the Local Expert not only reveals how important it is to be the local expert in the real estate and multifamily industries, but also includes best practices on how to become that expert. Real estate professionals will gain valuable insights into this unique trend of local love, impactful because of the emphasis it places on communities and the feelings of pride it generates within inhabitants of these communities, through tips and tricks for getting on that local level.

Key tips and best practices included in this guide:

• How to use video to engage customers and, more importantly, how to share that video effectively.
• Marketing best practices for Facebook, Twitter, Instagram, Pinterest and Google+ for real estate professionals to most effectively reach and connect with local renters, buyers and sellers.
• Insights into mobile trends and the influence they have on American consumers and the real estate industry, specifically. With 90 percent of mobile searches resulting in taking action and over half of those actions resulting in a sale, local mobile is crucial to a real estate professional’s marketing strategy.
• Detailed insight into incorporating the latest technology within a business plan, staying on top of prominent search trends, and effectively driving exposure to listings and the local community.