Let the Model Unit Tell Your Green Story
December 28, 2012
Are you really conveying your apartment company's commitment to green in a clear and meaningful way? Consider outfitting a model unit with environmentally friendly furniture and finishes, and provide an attractive marketing take-away that describes the green story behind each of the selections. You not only position your team as the eco-experts in the area, you also tap into a fantastic opportunity to partner with national suppliers and/or local businesses devoted to sustainable living, since those who pass through the model will be tempted to recreate the vignette in their own apartments.
Are you really conveying your apartment company’s commitment to green in a clear and meaningful way?
Consider outfitting a model unit with environmentally friendly furniture and finishes, and provide an attractive marketing take-away that describes the green story behind each of the selections. You not only position your team as the eco-experts in the area, you also tap into a fantastic opportunity to partner with national suppliers and/or local businesses devoted to sustainable living, since those who pass through the model will be tempted to recreate the vignette in their own apartments.
