Let’s start with an easy question. If half of your prospects were looking for your properties on social media, but your properties weren’t there, do you think your business would be hurt?
The 2017 NMHC/Kingsley Renter Preferences Report reveals that more than 40 percent of all renters will visit a property management company’s social media. That’s a lot! It means your business needs a robust social media presence in order to compete.
Here’s how property managers can get social media followers and boost engagement with their prospects.
Make sure your social media profiles are updated
Whether you’re making new accounts or updating old ones, you want to ensure consistency and accuracy before doing anything else.
- Display important information in the same format across all your accounts
- Use social media to keep in touch with residents and employees
- Take advantage of scheduling tools to help you manage content
- Market your business with appropriate calls to action (e.g., “Apply Now”)