For Rent Media Solutions Launches ‘After 55 Housing and Resource Guide’ in South Fla.

By Anuradha Kher, Online News EditorNorfolk, Va.–For Rent Media Solutions has expanded its After 55 Housing and Resource Guide division to the South Florida market. The housing publication, which caters to the lifestyles of Baby Boomers and beyond, launched July 25.Baby Boomers have a significant amount of buying power. In 2007 alone, eMarketer reported that Baby Boomers spent $3.8 billion on goods and services, more than any other demographic. This number is projected to increase to $4.6 trillion by 2015.                                                                                             “We have found that Boomers and beyond aren’t just interested in looking for their next place to live,” says Robyn Epps, national director of sales, After 55 Housing and Resource Guide. “They are looking for an independent lifestyle to go along with it. Florida has been recognized as one of the most popular retirement markets in the nation. After 55 Housing and Resource Guide is geared towards making the Baby Boomers’ housing search process as seamless as possible.” After 55 Housing and Resource Guide is a niche publication that reaches out to Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com, For Rent Media Solutions’ online housing and resource guide, and offers a variety of housing options ranging from apartments and independent living to assisted living and continuing care retirement communities.A monthly publication, After 55 Housing and Resource Guide reaches 555 locations throughout major cities in the South Florida market, including Miami-Dade, Palm Beach and Broward counties. The magazine can be found in drug stores, restaurants, libraries, in addition to senior centers and hospitals.