By Barbra Murray, Contributing Editor
New York–In a sophisticated town like Manhattan, the unique can be hard to find, but condominium buyers have found just that at 20 Pine The Collection, the very first fashion-branded luxury residential property in the United States. Bearing the coveted distinction, 20 Pine has attracted a long list of buyers that now leaves the 409-unit high-rise 90 percent sold.
Located in the Financial District, the structure housing 20 Pine was built in 1928 and served as the headquarters of Chase Manhattan Bank. Selected by developer AFI USA, SHVO spearheads sales and marketing of the condominiums, and is responsible for bringing 20 Pine’s fashion-centric concept to life, as it has for developers around the world by infusing upscale real estate projects with the luxury-branded concept through the creation of preeminent teams of experts ranging from architects to designers.
At 20 Pine, the list of what SHVO describes as couture amenities consists of Armani/Casa-designed interiors and custom designed kitchens by Italian manufacturer Bontempi, to name just a few. Other touted offerings include a library lounge, a Full Swing Golf simulation room and, as the condominium destination is billed as family friendly, a childcare center. Additionally, the tower maintains some of the architectural elements that original designer Graham, Anderson, Probst & White incorporated in 1928. The property’s 60-foot pool, for example, is enclosed in the building’s original bank vaults highlighted by the restored and architecturally significant vault doors.
The fashion-branded luxury concept combined with high-end amenities and such accommodations as private in-building subway access have been successfully combined to create a condominium property that has buyers flocking to claim one of the building’s residences, which range from studios to penthouses.
“We are seeing enthusiasm from all over New York with a healthy dose of European interest as well,” Lori Ordover, managing director of sales and leasing for AFI USA, notes in a prepared statement. “With diminishing inventory, these remaining residences represent the last opportunity to own a luxury home, with access to first-class amenities, in downtown’s most prestigious address at an affordable price point.”