Editor’s Note

Apartment websites are now one-stop shops for your potential renters.

The challenge right now is knowing which offerings to convert and which to leave.

Dedicated, even coordinated, effort will be required in order to emerge from the past year’s difficulties and resume our path forward.

This has been a year.

Apartment marketing has been taken to a whole new level in the changed environment of the past several months.

No matter who the voters pick for president come Election Day on Nov. 3, there will be ramifications for multifamily.

As of Aug. 13, 86.9 percent of apartment residents had paid all or part of their rent, according to the National Multifamily Housing Council’s Rent Payment Tracker.

The past few months have been fraught with unprecedented challenges.

Students had to leave their housing during shelter in place. But that doesn’t mean student housing is going anywhere.

While that data notably includes partial payments, as many apartment managers worked with their residents to develop flexible solutions, it was better news than expected. Now to see how May and June hold up.