‘Editor’s Notebook’ with Diana Mosher: JetBlue Thinks Outside the Box

If you ever get stuck at Pittsburgh International Airport, count on having a pretty good time. The restaurants are nothing out of the ordinary, but the retail experience is extensive with brands not found at other airports. Gap, Godiva, Nine West, Rite Aid and Brooks Brothers are just a few retailers in the extensive Air Mall. If you’re not in the mood for shopping, how about a manicure, massage or haircut? In its own effort to stand apart and build customer loyalty, JetBlue’s ultra-cool Terminal 5 at John F. Kennedy Airport in New York—designed by Rockwell Group with Gensler—now features an online shopping kiosk that connects multi-tasking travelers with Kohl’s department store merchandise. But much more monumental is JetBlue’s Live from T5 concert series which debuted in May 2009. Developed in partnership with Superfly Marketing Group, the concert series has brought something new and different to the travel experience by producing live entertainment for customers traveling through JetBlue’s state-of-the-art Terminal 5. Live from T5 features artists from around the world. All performances take place post-security in the terminal marketplace. Another reason to go with JetBlue. Are there any take-aways from JetBlue’s initiative for apartment marketers?

Photo by Diana Mosher