Editor’s Note: Taking the Initiative

By Erika Schnitzer, Associate EditorWhat do Bentley Prince Street’s Cool Carpet, Arbor Contract Carpet, WeatherTRAK Smart Water Management by HydroPoint Data Systems Inc., Post Properties’ EcoActive program, The Tower Companies’ “Beyond Green” program and Forest City’s “Roadmap to Intrinsic Sustainability” have in common? They were all winners of MHN’s 2008 Green Initiative Awards! (Click here for details about last year’s winners.)With sustainability an increasingly “hot,” albeit important, topic, more and more companies are paving the way for a greener future. Whether it’s a recycled-content carpet, technology that creates a rational irrigation schedule based on the landscape or a corporate initiative pledging a company’s carbon neutrality, any eco-friendly step you can take to make your surroundings that much greener is surely a step in the right direction.For more information on “the truth about green business,” click here for MHN’s interview with Gil Friend, the man who wrote the book on the topic.Think you have what it takes to be this year’s winner? Enter our Green Initiative Awards to find out. This year we will be judging entries against one another of the same level of involvement, so don’t be shy, even if you’re just beginning! We understand the importance of taking that first step and we applaud anyone who recognizes the importance of sustainability in their business.For more information on our awards program, click here or else click here to download the entry form directly.If you have any questions, please email me at Erika.Schnitzer@nielsen.com.