Brack Capital Completes NYC Condos

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Designed by Gottesman Architecture and GSArch, former print house 90 Morton Residences includes 35 units, a private car drop-off, a cold storage room and an indoor pool.

Sales have started at 90 Morton Residences in the West Village neighborhood of Manhattan, with developer Brack Capital Real Estate tapping Reuveni Real Estate to spearhead the effort. The project is a complete redevelopment of a 130,000-square-foot abandoned 1911 print house into condominiums, designed by Gottesman Architecture and GSArch.

Upon completion later this year, the property will offer 35 condos ranging from two to five bedrooms. The units will feature high ceilings and private terraces starting on the eighth floor. The building’s original façade is being preserved, with windows reimagined to enhance light, and the top four floors are being reconfigured to allow for more private outdoor space.

Common amenities will include a private car drop-off, 24-hour attended lobby, library, cold storage room, indoor pool, saunas, a fitness center and children’s playroom. There will also be a landscaped rooftop terrace with full outdoor kitchen, barbecue, gas fireplace and skyline and Hudson River views.

Renovated Old Structures

90 Morton is a case study in creative renovation, according to architect Asaf Gottesman, founder of Gottesman Architecture. New Yorkers have a soft spot for historical buildings,” he said. “These classic industrial brick buildings are graced with high ceilings and large windows. They offer a sense of solidity and mass that is difficult to replicate in ground-up developments.

“In the case of 90 Morton, the strikingly different attributes of the base building and the upper floors was our main challenge,” said Gottesman. “We chose to unite the lower and upper parts of the building through materials, detailing and certain icons that underlined the game between classical symmetry and the inclination in contemporary architecture to think out of the box.”

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