Bowden Cos. Enters Florida Panhandle With 200-Unit Buy

The Alabama-based investor plans a series of improvements at the rebranded community.

Exterior image of a multifamily building part of The Maren, a residential community in Pensacola, Fla.
The Maren is at 3205 E. Olive Road and consists of 17 two-story buildings. Image courtesy of Yardi Matrix

Bowden Cos. has purchased The Emory, a 200-unit multifamily community in Pensacola, Fla. The Alabama-based buyer paid $24.1 million for the asset, Yardi Matrix information shows.

FirstBank originated a $19.8 million loan.

LURIN Capital is the seller, the same source shows. The company sold the property after a court-supervised Chapter 11 bankruptcy process.

The transaction marks Bowden Cos.’ entry into the Florida Panhandle and expands its Southeast multifamily portfolio to 32 assets.

The property has been rebranded as The Maren and will be managed by Bowden Living, the buyer’s recently launched property management platform. The company will oversee daily operations, resident communications and maintenance at the community.


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Bowden Cos. is revamping the asset by investing $1 million through phased improvements, targeting building exteriors, apartment homes and amenities.

The Maren is a 1983-built property at 3205 E. Olive Road. The community occupies a 15-acre site near Interstate 10 and its interchange with Interstate 110, providing connections to major Gulf Coast business hubs and access to the Port of Pensacola. Pensacola International Airport is 4 miles away, while downtown Pensacola is 9 miles south.

The Maren comprises 17 two-story buildings with one- and two-bedroom apartments averaging 897 square feet. Interiors feature walk-in closets, washer and dryer hookups, private balconies or patios and kitchens with stainless steel appliances.

Common-area amenities at The Maren include a fitness center, two swimming pools, a sundeck and pool lounge area, a media center, a resident lounge, a pet park and 360 parking spots.

Pensacola multifamily investment slows

In Pensacola metro area, multifamily transaction volume added up to $77.7 million year-to-date through August 2026, according to Yardi Matrix information. Units changed hands at an average price of $108,670 per unit.

Pensacola’s multifamily investment volume declined 73 percent year-over-year, while the average sale price per unit fell 27 percent. During the same period of 2025, the metro recorded $296.7 million in transactions, with properties trading for an average of $149,534 per unit.