Blog
More About Marketing Those Unsold Homes
Yesterday, we discussed some ways to cut costs and improve real estate agents’ profits. Increasingly, that involves going online. For example, the Baltimore Sun reported recently that one in five agents/brokers say they have a blog; one out of four use social-networking site like MySpace, according to a real estate advertising survey released in October by Classified Intelligence and Realty Times. (And by the way, neither strategy even showed up last year on the survey.) On the heels of that chat, I came across a press release on BusinessWire about agents and marketing. According to survey company Constant Contact, Inc.,…
Make More Real Estate Money Despite Slow Sales
This week, Denver, Colo.-based Real Trends, a residential brokerage analysis company, released a report that said real estate agent commission rates had risen last year — and are likely higher this year, too, although it’s too early to offer finite data. If your reaction to that was "How is that possible?" — well, so was mine. All the agents I know are having one of their worst-ever years, dealing with hesitant buyers who will get to the bid stage and decide to "just hold off for another six months;" willing buyers with credit issues that are blocking them from getting…
Fed Offers Rate Cut — But Is It The Last?
The Fed late today announced another quarter-point rate cut, bringing short term rates to 4.5 percent. It was a move widely expected by the financial community — but not necessarily among the Fed, who did not vote unanimously for the cut. (For the record, Bernanke supported it.) Why? Well, for one, growth isn’t slowing — and neither is consumer spending, according to recent Commerce Department data, which, despite the dour housing situation, makes home value, price and sales declines less of a concern for the Fed. And yet — there is concern the economy will slow, hence the rate cut….
Will the Fed Offer Tricks or Treats Today?
The Fed is still meeting and is expected to announce a rate decision later today. Will it be another quarter percent cut, as predicted? Or more? Or nothing at all? With the recent positive growth news — but the continued news that housing is still on the decline — it’s hard to say. Stay tuned to MHN Out and About for a later update today!
Report Finds Things Looking Greener Than Ever for Green Building
McGraw-Hill Construction, in conjunction with the National Association of Home Builders, recently released a report on residential green building trends. And it seems green building may be one of the most successful word-of-mouth marketing campaigns of the past few years, according to the CNNMoney.com article talking points. The major findings of the report include: The green homes market is expected to rise from $2 billion to possibly $20 billion over the next five years(!) Pre-existing home remodeling jobs are including 40% green products. Green homeowners are recommending their sustainable home offerings much more than other industries are being recommended. Operating…
ASA Makes Big Changes State-by-State for Subcontractors
Times are a changin’ for subcontractors — and for once, we’re not talking about the housing slump. Even in the midst of the drastic U.S. housing downturn, there’s good news from the American Subcontractors Association. Its local chapters have lobbied for a number of public policy reforms, according to Contractormag.com, which should make working conditions, contracts and other building aspects easier. A few highlights achieved in 2007 through successful lobbying include: Colorado: Gov. Bill Ritter signed an indemnity reform bill (S.B. 87) on April 11 that prevents any party in a construction agreement from contractually indemnifying another party for damage…
Which Green Certification is Right for You?
Homebuilders and developers who embrace green building may not be sure how to market it — but as sustainability becomes more and more popular, there’s reason to. But where do you begin? Is it worth the expense of seeking a seal of approval from an official green building organization? Are there guidelines you can find to follow without having to use any that don’t apply to your project? All valid questions — which are nicely addressed in a recent article on HGTVpro.com, a Web site for professional homebuilders. The article offers some focus about what things to consider before building…
Big News Day for Housing
We’ve all received a number of big residential outlooks and predictions this week — some just today, as industry players like McGraw-Hill Construction and the Commerce Department weighed in on the current and future housing situation. Commenting on the residential decline is nothing new; but within these takes was hope — some actual positive findings that indicate improvement to balance out the negative — making this series of forecasts more encouraging than most from the past six months. And that’s newsworthy, indeed. The picture this week’s data painted, in fact, was somewhat rosier than many people — possibly even the…
Three Ways To Build Green
For communities interested in green building, a little push may be all it takes to incorporate sustainability into future building and expansion plans. Supporting green building is one thing — encouraging it, entirely another. Aside from passing an all-construction mandate or instituting a fine, how can towns — and builders — inspire sustainability? Take a look at ways some communities are promoting green building: Test-Driving a Green Program. Los Altos, Calif. recently approved a 12-month green building program, which requires require new single-family homes to meet Build It Green’s standards, according to the Palo Alto Daily News. Increasing Home Sales…
Rising Construction Costs and the Residential Sector
We’ve become accustomed to hearing that home prices are down, housing supply is up and residential construction is sharply slowing down as a result. But there’s another threat looming on the new project horizon — construction costs — and developers are directly in its path, according to Financial Week. The Associated General Contractors of America warned builders that construction costs would increase in 2008 in its Construction Inflation Alert report, issued earlier this month. Even with the current residential decline? It’s possible. Why overall costs are rising: Wages. When the residential market fell this year, many workers switched into the…
