Paul Willis

2 POSTS

AIM Report: Studies: Websites, Emails More Effective with Relevant, Authentic Content

How can apartment marketers turn the crunched numbers into action to improve the digital marketing programs of their apartment communities?

AIM Report: Promote it, Cultivate it, Live it: Your Brand Matters

The need for brand awareness authentically exists, as a panel discussed at the recent AIM 2016 Conference session Experiencing the Brand…Everywhere: Making 100% Integration a Reality to Boost the User Experience.

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