Life is like a box of chocolates; you never know what you’re gonna get. Multifamily properties can be the same. Whether it’s condos on Urban Street or apartments on Suburban Drive, a property is just a property unless its developer, owner, broker or manager can craft that property into a brand that can be, well, branded into the minds of the public.Even during economic freefall—where the masses feverishly reach for their own piece of a much smaller box of chocolates—you can gain market share and strengthen your competitive position by identifying what makes your property unique—and then telling that story….