American Standard Expands U.S. Design Team with Addition of Three Experienced Creative Pros

As part of its ongoing effort to expand and enhance the role of design across its key business processes, American Standard Brands recently welcomed three additions to the company’s design team.

Piscataway, N.J.―As part of its ongoing effort to expand and enhance the role of design across its key business processes, American Standard Brands recently welcomed three additions to the company’s design team. Emilie Williams, Greg Reinecker and Gabriela Ravassa are working at the Company’s design studio at headquarters in Piscataway, N.J., reporting to new Vice President – Design Jean-Jacques L’Hénaff.

Emilie Williams, as associate design director for faucets, leads all design projects for that category. Williams formerly served as senior designer at Ignite USA, where she designed and developed housewares products for the Contigo and AVEX brands. Previously, Williams spent eight years as lead industrial designer at Delta Faucet and senior designer at the Masco Corporation, where she worked on the Brizo brand. She holds a Bachelor of Industrial Design from North Carolina State University.

Greg Reinecker, as lead designer, oversees industrial design projects from concept through implementation across various product categories. Reinecker has worked with two leading design consultancies—Teams Design in Chicago and Axis Design in Austin, Texas—and brings over 10 years of experience in multiple industries, including power tools and housewares.

Gabriela Ravassa, working as industrial designer, pursues projects across all categories, but is currently focused on trade faucet lines for American Standard and DXV, the company’s new flagship luxury bathroom and kitchen brand. A graduate of Parson School of Design, Ravassa worked with eyewear brand Don Vetro, as well as OMHU, a Scandinavian brand specialized in elegant mobility aid products for the elderly.

The new trio brings the current U.S. design team to six members―including L’Hénaff; Alyson Lyons, lead designer; and Christophe Bucher, chief industrial designer – chinaware product  plus three associates located in manufacturing facilities overseas. L’Henaff joined the Company in October 2013 in the position of vice presiden –design.

Prior to joining the company, L’Hénaff has been a design executive for Kohler Asia, Audiovox, and Terk Technologies, and held various design management positions for consulting firms such as Henry Dreyfuss Associates and The Arnell Group in New York City. He holds a Bachelor of Science degree in Product and Transportation Design from Ecole Superieure de Design Industriel in Paris.

 

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