Alliance Unveils Plans for $36M Rental Community in Camelback Corridor

By Anuradha Kher, Online News EditorPhoenix–Alliance Residential Co. (ARC) has unveiled plans to build a 240-unit luxury rental community in the heart of the Camelback Corridor in Phoenix. The $36 million project, spread across 4.14 acres at the intersection of 16th St. and Campbell, is scheduled to open in the fall of 2009. “We are delighted to invest, once again, in our hometown and look forward to meeting the current and growing need for luxury living in the Camelback retail and employment corridor,” says Bob Hutt managing director, southwest region for ARC, which is based in Phoenix. The soon-to-be-named community will feature one- and two-bedroom apartments with loft-style floor plans, hardwood floors, center-island kitchens with granite countertops, spiral staircases and the latest amenities. Each unit will include frost-free refrigerators with icemakers, dishwashers and full-size washer/dryers. In addition, the property will also feature a 2,700-sq.-ft. recreation clubhouse/social lounge, wireless cyber café with coffee bar, a 2,300-sq.-ft. fitness center with television monitors, computerized aerobic and weight training equipment, and a resort-style pool. The new community is located adjacent to the retail stores on 16th St. and Campbell and is close to the I-10, 51, 101 and 202 freeways.“This area is lacking high-end rental options and is near a highly populated employment and entertainment area,” says Hutt. “We expect an even healthier rental market in the greater Phoenix area in the next year and believe that this community will be in an ideal location to capitalize on the increased need for luxury rental housing.”