7 Property Marketing Tips to Find Young and First-Time Renters
November 22, 2021
Gen Z is on the way to becoming one of the largest renting groups. Do you know how to reach them?
Photo by Helen Lopes via Unsplash
Did you know that many young and first-time renters report an estimated attention span of just 8 seconds? These young renters are often referred to as Gen Z. Millennials are still currently your largest cohort of renters overall, but by 2030, there will be 55 million members of Gen Z in the U.S. That will make them one of the largest renting groups in the country.
So far, we’ve shared two important insights:
- Many of your renters are young people
- Young people have short attention spans
Let’s put all this together. Now is the time to capture the (fleeting) attention of young and first-time renters. After all, they’ll likely be responsible for much of your income — if they’re not already. Here are some marketing tips you can use to reach them and retain their business.
