The Benefits of a Luxury Hotel, But With the Comforts of Home

Condo residents at the relaunched The Residences at W Atlanta get all the amenities of the guests at the luxury hotel.

By Jeffrey Steele, Contributing Writer

Atlanta—New, lower pricing represented the big news as The Residences at W Atlanta Downtown was relaunched in early October. The price adjustment gives buyers a chance to own at prices 60 percent lower than those originally offered in 2007.

By all accounts, this is no ordinary building. “There is no comparison to the condos at W Atlanta Downtown,” Uri Vaknin, senior vice-president of business development and sales for Atlanta-based The Marketing Directors LLC, tells MHN. “It will be years before another building like this will be built. With only 74 extraordinary residents in this boutique building, these homes will not last.”

Timed to the relaunch was the early October unveiling of a refreshed Welcome Center on the building’s 18th floor. The center provides a head-turning glimpse into the luxury life available at The Residences at W Atlanta Downtown.

Cutting edge design, up-to-the-minute finishes, unrivalled views and a location in the heart of the Peachtree City are among many selling points of this five-star hotel, adds David Tufts, president of The Marketing Directors, LLC, the project‘s exclusive sales and marketing firm. “Residents not only get a beautiful home but also exclusive access to all of the amenities and services that make W Hotels a world-class brand,” he says.

The Atlanta condominium market has seen prices adjust by about 30 to 35 percent over the past four years, Vaknin says. To reflect that new reality, prices at The Residences at W Atlanta Downtown now start at $199,900 for one-bedroom condominiums and $299,000 for two-bedroom residences.

Whether one-, two- or three-bedroom homes, or one of the six eye-catching two-story penthouses, the residences all feature “the finest five-star luxury finishes” including Gaggenau appliances, Dornbracht fixtures, German cabinetry by Alno, dramatic floor-to-ceiling windows and private balconies. Baths boast rich marble, stone and porcelain finishes. A number of well-appointed model homes have been refreshed by Tim Hobby, a nationally-recognized, award-winning designer voted one of the nation’s top 15 rising designers by House Beautiful.

Among the advantages to be enjoyed by buyers at The Residences at W Atlanta Downtown are amenities and services offered by W Hotel, Vaknin says.

These include the renowned W “Whatever/Whenever” concierge service, “Wheels” valet service, Welcome Ambassador and a private helipad.

Homeowners at The Residences at W Atlanta Downtown get preferred access to BLT Steak, Drinkshop and Bliss Spa, all of which are located in the building. The location provides easy access to the airport, downtown, midtown, Buckhead and all Atlanta highways, as well as major sports and cultural venues, including Philips Arena, the Georgia Dome and the Georgia Aquarium.

The Residences at W Atlanta Downtown are the only W-branded residences in Atlanta.

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