Selling the Kitchen

Sleek, contemporary kitchen appliances can go a long way toward distinguishing your properties from the competition.

By Philip Shea, Associate Editor

Sleek, contemporary kitchen appliances can go a long way toward distinguishing your properties from the competition. As the market shifts its focus towards Generation Y, it’s important to consider how things as basic as stove type and lighting can have an effect on perceived convenience. Young people operate on quick and easy solutions to satisfy basic needs at home, and with these helpful tips, you can effectively cater to their tastes.

Element Designs’ Green Series aluminum frame cabinet doors emit no VOCs and are fully recyclable, maintenance-free and durable. The doors are custom-made in 1/16-in. increments from 70-percent post-industrial recycled aluminum and are available with a variety of door inserts. All frame styles are available in several profiles and finishes with numerous insert options that make for a wide variety of design possibilities. All doors come with a limited lifetime warranty (

A Ceramic Glass Schott Ceran® Cooktop from Whirlpool is a pristine and energy-efficient appliance fit for almost any apartment. Easy to clean and provided with dishwasher-safe knobs, this contemporary amenity will leave an indelible impression and serve as a magnet for potential residents who value sleekness. A surface indicator light will ensure safety by illuminating when the cooktop surface is still hot to the touch, even after the heating element has been turned off (

Another amenity that many residents would expect to find, dishwashers bring a considerable amount of convenience to any apartment or household. With an ENERGY STAR® qualified dishwasher from Whirlpool, you will take a load off your residents’ kitchen duties, and in an eco-friendly way. This appliance exceeds federal minimum energy efficiency standards by more than 15 percent and may even qualify for rebates. The resource-efficient wash system cleans a full load of dishes using nearly 1/2 the water and energy of a standard dishwasher (

Main Street, a contemporary, city-inspired Porcelain Stone® line, contains pre-consumer recycled content, ranging from four to 20 percent, depending on color, and is manufactured by Crossville using its certified recycling processes, which includes waste from TOTO. Available in five color choices
and a variety of sizes, including plank shapes and mosaics, Main Street is recommended for interior floors, walls
and countertops (

Using 75 percent less electricity than typical incandescent lighting, Kichler’s Design Pro LED Rail Lights incorporate tiny LED chips that last an average of 40,000 hours. The four-light fixtures easily mount into existing wall or ceiling outlet boxes and are available in a contemporary design with round, satin-etched glass shades or a transitional model, which features triangular shades in molded clear glass (

Having a central location for the most-used amenities is important, and with a Wall Oven/Microwave Combination Tower from Electrolux, you will eliminate a lot of the going-back-and-forth that can dissuade someone from wanting to use their kitchen in the first place. Equipped with a control panel that operates both the oven and microwave, this convenience provides an ample amount of flexibility for residents and their cooking options. It even includes 12 pre-sets for the microwave and a Perfect Turkey® pre-set for the oven (

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