Rockpoint, Urby Form JV for New Jersey Waterfront Tower
The 69-story building is part of a larger three-tower development.
Rockpoint and Urby have formed a joint venture to develop 201 Hudson–by Urby, a 748-unit, 69-story apartment tower on the waterfront in Jersey City, N.J. The project represents the second phase of a three-tower multifamily master plan.
Plans call for market-rate apartments including studio-, one-, two- and three-bedroom floorplans. 201 Hudson will also include 10,000 square feet of retail space and 102 parking spots.
The project team includes architects HLW and Concrete Amsterdam along with interior designer Shawn Hausman and landscape architect Bas Smets. A Newmark team consisting of Co-Head of U.S. Capital Markets Adam Spies, Executive Vice Chairman Adam Doneger and Managing Director Michael Collins advised both Urby and Rockpoint on the transaction.
Residents will have access to shared amenities including a pool, a parlor, garden rooms, a fitness center, a dog run, a roof deck and a children’s play area. Through this partnership, Urby will co-manage construction and development while overseeing property management and leasing with Rockhill, Rockpoint’s property services affiliate.
201 Hudson–by Urby will provide residents access to public transit options including the Grove Street and Exchange Place PATH stations and the Harborside Ferry, which connects to Manhattan.
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The project follows Jersey City Urby, a 762-unit waterfront apartment tower that opened in 2017. The community was rebranded as Sable in 2025 after Veris Residential acquired full ownership of the asset. Earlier this year, ownership transferred to Affinius Capital following its acquisition of Veris.
Public planning documents describe the original tower as the first phase of the broader waterfront master plan. In 2022, the Jersey City Planning Board approved plans for the next phase, which envisioned two additional 69-story towers.
Shaping the Jersey City skyline
201 Hudson–by Urby joins a growing pipeline of major residential towers in Jersey City. Last December, Panepinto Properties secured $384 million in construction financing for Harborside 8, a 65-story 678-unit tower that will be completed by 2028. In June, Nasser Freres obtained $375 million for the construction of JFK Boulevard, a 54-story tower in the Journal Square neighborhood. Upon completion in 2029, the project will add 840 apartments.
Another major waterfront development is also underway on Jersey City’s Gold Coast. In April 2025, Tishman Speyer received $331 million for 50 Hudson St., a 40-story, 924-unit apartment tower. The building represents the second phase of a two-tower mixed-use development that will total 1,941 apartments upon completion.
