Related Leasing Hotel-Inspired NYC High-Rise

The Set. Courtesy of Related Cos.

Related Cos. is trying to set a new standard for luxury communities in New York City as it starts leasing for its 44-story community within Manhattan’s Hudson Yards. The firm is expecting the first move-ins for The Set on Sept. 30.

The Set offers 270 fully-furnished and fully-serviced units with studios, one-bedroom and two-bed floorplans. Residents can choose from designer furniture and accessory packages and will get access to hospitality services like weekly housekeeping, daily package and grocery delivery, laundry and dry-cleaning services, smart-home customization, and room service. The building’s website lists studios starting at $5,210 per month and one-bedrooms starting at $7,045 per month.

The community was designed by Handel Architects, while MAWD designed the interiors. The Set has a resident-only social club called The Set Club that’s located at the top of the building. The amenity space includes a rooftop pool and garden, office spaces, programming, and a private restaurant and bar by Chef Dan Kluger. The Set will also include three floors of amenities that offer a demonstration kitchen, private dining room, game room, screening room, terrace with barbecue pods, virtual reality room with golf simulator and VR games, gym, and lounge space.

Located at 455 10th Ave., The Set is a block away from the 34th Street-Hudson Yards subway station and a few blocks away from 42nd St. and the Port Authority bus terminal. The community is a short walk from Times Square and the rest of Midtown Manhattan’s entertainment, retail and restaurant options.

Building Both Affordable and Luxury Housing

Besides The Set, Related Cos. has several other luxury communities in Manhattan, like The Cortland and 520 West 28th that are both located in the West Chelsea neighborhood. The firm also developed the 28-acre Hudson Yards mixed-use development along with Oxford Properties Group and several mixed-use communities within it.

Related Cos. also has an extensive portfolio of affordable housing projects throughout New York City. In August 2021, the firm completed its 63-unit supportive housing community in Queens’ Far Rockaway neighborhood that was built in partnership with Win. Earlier that year, Related acquired a two-building affordable housing community in Manhattan’s Two Bridges neighborhood for $424 million.