Rockefeller Group Joins Atlanta Mixed-Use Development

The company has invested in the residential portion of Selig Development's $530 million project in Midtown.
1105 West Peachtree. Image courtesy of Selig Enterprises

Rockefeller Group has invested in the residential portion of Selig Development’s $530 million mixed-use development in Atlanta’s Midtown neighborhood.

The property at 40 West 12th will feature one-, two-, three- and four-bedroom luxury apartments ranging in size from 932 to 2,547 square feet. The units range in price from $800,000 to $2.2 million and will be equipped with floor-to-ceiling glass windows, balconies and private patios, double-sided fireplaces and more. The building’s amenities will include a fitness center, pool, catering kitchen and bar, outdoor grilling stations, private courtyard, concierge services, bike shop and access to the accompanying hotel’s services.

John Petricola, Rockefeller’s senior vice president & head of development, said in prepared remarks that the residences will attract residents who are looking for a combination of thoughtful design, mixed-use project programming and many amenities.

According to Rockefeller, the project is scheduled to top out with its 19th floor in early August with the first move-ins expected for the third quarter of 2021. Sales for the luxury units were launched last year with Engel & Völkers Atlanta overseeing the sales.


Selig Development is also working on its $530 million mixed-use project called 1105 West Peachtree that includes 40 West 12th. The 410-foot tall tower was announced in late 2016 and is expected to open in 2021. The project garnered some attention and secured capital investment and a $340 million construction loan in November 2019.

The mixed-use development will feature 675,000 square feet of Class A office space that is broken into 27,000-square-foot column-free floorplates. Steve Selig, chairman & CEO of Selig Enterprises, said in prepared remarks that the 3.5-acre mixed-use development also incorporates a residential portion through 40 West 12th as well as 25,000 square feet of ground-floor retail and Epicurean Atlanta, a 178-key hotel.