Brooklyn Developer Says Hello to the Bronx

Hello Living will develop 104 units on the former site of a parking lot in the borough’s Morrisania section.
Hello W

Hello Living, a real estate development firm based in Brooklyn, is planning its first Bronx project, a mixed-use development featuring 104 condominiums. Dubbed Hello W, this will be the company’s second development outside of Brooklyn.

The development site at 1049 Washington Ave., a former parking garage for a fuel products company, was acquired by Hello Living for a reported $11.3 million. Located in the Morrisania section of the Bronx, the site be redeveloped into 74,896 square feet of residential condos, 48,364 square feet of community facilities and 27,065 square feet of retail space. ND Architecture & Design is the project’s architect.

“Hello Living is excited to continue building stories in new boroughs, and through the acquisition of 1049 Washington Avenue, Hello W is a new chapter for us in this dynamic Bronx neighborhood. Each of our projects are unique, with components that are tailored to the Hello Living brand, including light-filled apartments that maximize the square footage of both the indoor and outdoor spaces,” Hello Living CEO & Founder Eli Karp said in a prepared statement.

Optimal location

Hello W is situated in an energetic part of the South Bronx, which is a 35-minute commute to Midtown Manhattan. The community will offer easy access the 2 and 5 subway lines, as well as the Metro-North Commuter Railroad and several bus routes.

The residences will range from studios to four-bedroom units, and will feature triple-pane windows and doors, stainless steel appliances, and Hello Living’s signature floor-through units with back and front terraces.

Founded in 2005, Hello Living has developed 13 projects in Brooklyn and has additional developments planned for New York City—including the first Manhattan development in the Inwood neighborhood at 4650 Broadway. Hello Living will construct 272 apartments at Hello Broadway, along with a 140,000-square-foot community facility and 49,000 square feet of commercial space.

In October 2015, the New York City Energy Efficiency Corp. provided a $1.8 million construction loan for a multifamily condominium project at 651 New York Ave. in Brooklyn. The funds were provided for energy efficiency measures at the 40-unit condo project in Prospect-Lefferts in an effort to achieve 45 percent energy savings and 62 percent greenhouse gas savings.

Rendering courtesy of Hello Living