All Year Management, ODA Debut Brooklyn Project

The 1.2 million-square-foot Denizen Bushwick was built on the former site of the old Rheingold Brewery.
Denizen Bushwick. Image courtesy of ODA New York

Following a five-year design-build process, the 1.2 million-square-foot Denizen Bushwick has been unveiled. Built on the 10-acre site of the old Rheingold Brewery at 54 Noll St. in Brooklyn, N.Y., Denizen Bushwick features 911 apartments, one fifth of which are designated as affordable units. Also included is an amenity suite, 100,000 square feet of outdoor space and 15 “mega-murals.”

All Year Management is the developer and ODA New York is the architect of record that designed the development’s architecture, interiors and landscape design. Last month, a condo that ODA designed topped out in Lower Manhattan.

In-unit washer-dryers, above standard ceiling heights, hardwood floors and high-speed Internet access are among Denizen Bushwick’s apartment features and finishes. Select units feature patios or balconies. Leading the list of amenities is a rooftop dining area with four kitchens.

Catching a wave

When this project began in 2015, Bushwick was just emerging as a desirable new neighborhood, but the infrastructure was lacking,” ODA Founding Principal Eran Chen told Multi-Housing News. “Over the last few years, we’ve seen immense new construction there. We caught (a) wave at the right time and stayed a little ahead of the curve, and were able to offer a sophisticated holistic residential experience, complete with amenities that would rival any Manhattan project, to the thousands of urban transplants heading to Brooklyn.”

The sheer size and scale of the project proved one of ODA’s primary hurdles, she added. The development had to fill two full city blocks. “We needed to create a layout and program that would feel porous and inclusive of the local community, and yet create an environment and experience that appealed to the tenants who live there. We didn’t want to build a campus with a moat around that would disconnect it from its surroundings. We also had to think about usage. We didn’t want dead zones.”

Intricate courtyards

ODA surmounted the obstacle by first enlisting and commissioning local artists to make dramatic contributions to both the interior and exterior design and decoration of the building. Next, instead of towers, ODA designed a low-rise structure featuring multiple intricate courtyards and public spaces.

The firm also researched and incorporated an amenity suite designed to be attractive to the young singles and young families that would comprise its target market.

We were careful to design something that could grow with them over time and that would offer a unique suburban experience that city dwellers are not often afforded,” Chen said. “From playgrounds and game rooms to bowling and spin classes to movie theaters, swimming pools, climbing walls and boxing gyms, Denizen is laid out as a never-ending series of experiences that create a great place to live.”