Post Brothers Celebrates Opening of Sora Pool Club at Presidential City

Presidential City, the largest apartment redevelopment project in Philadelphia, has unveiled its highly anticipated 5-acre resort and recreational area.

By Adriana Pop, Senior Associate Editor

PhiladelphiaPost Brothers has unveiled Sora Pool Club, its signature pool club resort and leisure space at Presidential City, Philadelphia’s largest residential redevelopment.

Presidential City Renovation Party 2

Resident President at Presidential City’s Renovation Party

Designed and built with a sleek Southeast Asian-inspired aesthetic, Sora mirrors contemporary VIP day clubs and resorts. The 5-acre recreational area features three outdoor temperature-controlled saltwater swimming pools—open year-round—including a 75-foot Olympic-sized lap pool; a center lounge pool; and a play pool, ideal for children and family activities. The pools will be surrounded by an expansive sundeck area, complete with waterside cabanas, chaise-style lounge chairs and complementary towel service, with an outdoor kitchen area and eight grilling stations. Residents can also enjoy a new rooftop lounge overlooking the pool club, which is available for social gatherings and events.

Indoors, Sora features a wellness center with exercise equipment. Residents can attend 35 free “Post Fit” fitness classes on a weekly basis, including bootcamp classes, spinning, yoga, Pilates, Zumba and personal training services. Residents can also schedule spa services at Sora Pool Club’s Spa, which has treatment rooms, tanning beds, dry sauna and a co-ed steam room. A juice bar will also open in early summer 2016 in Sora’s lobby. Additional recreation services include yoga and Zen gardens, multiple dog parks, basketball courts and daycare.

“With Sora Pool Club, we envisioned a uniquely sophisticated environment that would provide residents with a vacation atmosphere just steps from their apartments,” Michael Pestronk, CEO & co-founder of Post Brothers said in prepared remarks. “From the reception that Sora has received, it’s clear that belief in this concept has been validated. Given the unique layout and sheer size of the Presidential City complex, there’s an experience here that simply cannot be duplicated anywhere in Philadelphia.”

Centrally located at 3900 City Ave., Presidential City comprises four apartment buildings called Washington, Madison, Jefferson and Adams. In early 2013, Post Brothers initiated a $100 million redevelopment project that aims for a complete reinvention of all the apartments of the 1,038-unit community, which was originally built in the 1950s.

The first tower, The Washington, is now almost fully leased, and the most recently renovated tower, The Madison, opened in the spring. The renovation is scheduled to be fully complete in 2017.

Presidential City offers one-, two-, and three-bedroom apartments. Living areas are accented with quartz windowsills, Energy Star appliances and hardwood flooring. Kitchens feature antimicrobial quartz countertops, wood grained drawer spaces, high gloss cabinetry and stainless steel appliances.Unique features such as glass tile backsplash and a movable island are customizable to each resident’s preference. Unit amenities also include porcelain tile, deep soaking tubs and thermo-controlled showers with rain-style and spray body jets.

Additional services include a 24/7 front desk attendant, lounge area with afternoon tea, VIP arrangements, valet parking, housekeeping and personal service options, as well as full-time ‘Presidential concierge’ services.

As part of an alternative marketing strategy for the project, Post Brothers created Resident President (pictured), a sometimes crude mascot that speaks to a generation of renters dominated by students and young professionals.

Image courtesy of Post Brothers

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