How will you use ChatGPT/AI in your marketing?
Outreach purposes (social media, email, chatbots)
Leasing and lead nurturing
Website design and content curation
How much are new rent control measures an issue in your markets?
Measures are on the ballot or under consideration
Supporters are working to advance regulations
Already having negative impacts
Not an issue
Which marketing effort are you most prioritizing?
Online reviews and ratings
How much is inclusionary zoning impacting the markets you’re in?
Not at all
What would most ease the affordable housing crisis?
Boosting high-density TODs
Increasing capital availability
Enhancing public-private partnerships
How concerned are you that the economy is headed toward a recession?
Feels like we are already in one
What is your company doing to get ready for the busy leasing season?
Expanding marketing strategies
Enhancing curb appeal
How do you predict rent growth to trend by year end?
Remain in the 13-14% growth range
Slow slightly: 1-2 percentage points
Slow more significantly
Increase slightly: 1-2 percentage points
Increase more significantly
What areas of proptech are you prioritizing?
Smart home technology
Leasing and marketing
How would “good cause” eviction statutes such as New York’s proposal primarily impact owners?
It’s rent control by another name
They impose excessive restrictions on the ability to remove problem residents
These laws hinder property upgrades
They function as a permanent eviction moratorium
There’s little or no impact on owner/operators