Polls

Which marketing effort are you most prioritizing?

Which marketing effort are you most prioritizing?
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Previous Polls

Are you planning any autumn events at your communities?
Breast cancer awareness
0%
Halloween parties
0%
Pumpkin carving
0%
Harvest festival activities
0%

How much is inclusionary zoning impacting the markets you’re in?
Significantly
23%
Moderately
31%
Minimally
15%
Not at all
31%

What would most ease the affordable housing crisis?
Boosting high-density TODs
2%
Zoning reform
41%
Reducing NIMBY-ism
17%
Increasing capital availability
14%
Enhancing public-private partnerships
26%

How concerned are you that the economy is headed toward a recession?
Very concerned
44%
Moderately concerned
39%
Not concerned
5%
Feels like we are already in one
12%

What is your company doing to get ready for the busy leasing season?
Renovating interiors
55%
Upgrading amenities
9%
Expanding marketing strategies
27%
Enhancing curb appeal
9%

How do you predict rent growth to trend by year end?
Remain in the 13-14% growth range
18%
Slow slightly: 1-2 percentage points
32%
Slow more significantly
37%
Increase slightly: 1-2 percentage points
6%
Increase more significantly
6%

What areas of proptech are you prioritizing?
Access control
6%
Smart home technology
29%
Leasing and marketing
51%
Energy efficiency
14%

How would “good cause” eviction statutes such as New York’s proposal primarily impact owners?
It’s rent control by another name
42%
They impose excessive restrictions on the ability to remove problem residents
32%
These laws hinder property upgrades
3%
They function as a permanent eviction moratorium
13%
There’s little or no impact on owner/operators
10%

Is the Omicron outbreak causing you to make any operational changes at your communities?
Canceling events
13%
Asking residents to sign up for amenities again
3%
Limiting tours or going totally virtual
16%
Shortening office hours
8%
No changes at this time
61%

Which of the following will present the biggest challenge for your company in 2022?
Meeting ESG standards
10%
Rising interest rates
26%
Increasing development costs
58%
Regulatory changes
6%

How much has your business been affected by the delays in distributing federal rental aid?
Significant impact
22%
Some properties have been affected
44%
Little or no impact
33%

Regarding recruitment, how would you sum up the quality of the talent?
Available talent is adequate
11%
Too few qualified candidates
67%
Enough qualified candidates in some areas, not enough in others
17%
Surplus talent available
6%

What are your requirements for your employees regarding vaccinations?
Requiring for all
10%
Onsite employees only
7%
Submit to weekly testing if they don't want the vaccine
3%
No requirements
80%

What will be the biggest impact of the end of the federal eviction moratorium this month?
Evictions will free up units for lease-up
36%
Owners and residents will make financial arrangements
13%
Ramped-up evictions will create bad will for the industry
21%
States will step in with new protections
30%

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