National

Why Chatbots Are a Must-Have for Multifamily Marketing

More and more apartment marketers are adopting evolving technologies to engage with prospects and convert them to leads.

What Students Want in Apartments

In-demand amenities to consider at off-campus housing to attract and retain student renters.

MHC Investment Surge Prompts Brookfield’s $2B Refi

Motivated by the sector’s increasingly robust returns, the firm secured the loan for more than 100 properties.

April Rent Collections Near 80%: NMHC

The latest survey offers signs of stabilization for the multifamily industry more than a year into the pandemic.

60 Years of Real Estate: How Towne Properties Is Taking the Lead

CEO Adam Bortz touches on the company’s long-standing principles and what it takes to successfully stay in business while planning for the future.

Experts Discuss Growing SFR, BFR Markets

A panel sheds light on the recent surge in institutional investment and what’s coming next.

Lack of Home Supply, Rising Costs Keep Renters in Place

The latest Marcus & Millichap report finds market conditions that should be beneficial for multifamily properties.

JPMorgan Chase Originates $489M Loan for MHC Portfolio Deal

Horizon Land Co. used the financing to acquire 93 manufactured home communities in a transaction valued at more than $740 million.

Harnessing Relationships in Multifamily Marketing

In the latest episode of our Multifamily’s Top Marketers podcast, Rommel Anacan of The Relationship Difference dives into how people are the key to attracting—and retaining—residents.

Email Subject Lines That Work in Apartment Marketing

Simple ways to make sure your emails get opened and read by prospects and current renters.