MyNewPlace PINK Raises Money for Breast Cancer Research

San Francisco–Apartment and home-rental website MyNewPlace today launches MyNewPlace PINK, a nationwide fundraising campaign benefitting The Breast Cancer Research Foundation® (BCRF), an independent, not-for-profit organization dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide.

The goal of the year-long campaign is to raise $100,000 by encouraging MyNewPlace.com users to take an active role in finding a cure during their apartment search by clicking, printing and delivering a donation form to a participating community’s leasing office. MyNewPlace will donate $10 to BCRF for each apartment searcher who does this. MyNewPlace users are not required to sign a lease in order for the donation to be made, nor will they be asked to make a separate donation of their own.

Apartment managers can learn more about how to process the form.