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Michael Puls, owner of market research firm Foley and Puls, discusses apartment fundamentals, absorption trends in the Southwest, multifamily unit mixes, and why larger units will rent faster.

In this third part of a three-part series, Faron Thompson, managing director at Primary Capital Advisors, talks with Jones Lang LaSalle’s Paige Steers about multifamily’s quick response to the economy. Thompson describes the attractive lending terms today and predicts conduits, life companies and banks will be commanding a larger piece of the multifamily market in 2011.

David Twardock, president of Prudential Mortgage Capital Co., explains why insurance companies are vying to make loans for commercial real estate and discloses Prudential’s lending criteria and terms under its various balance- and non-balance sheet debt programs. The surprise: leverage can be as high as 70 to 75 percent for the right product.

Ken Bacon, executive vice president of multifamily at Fannie Mae, describes how the agency expects to compete with the influx of debt sources into the multifamily space this year.

Demographics have landed multifamily in a sweet spot for demand, causing developers to scramble to tie up good sites, especially in San Francisco and other urban areas.

Jamie Woodwell, vice president of commercial and multifamily research at the Mortgage Bankers Association, explains why certain sectors of commercial real estate may see delayed recoveries.