JVM Realty Buys Madison Community
The luxury property came online in 2022.
JVM Realty Corp. has purchased Wrenfield at Pleasant View, a 300-unit upscale community in Madison, Wis. Continental Properties sold the asset in a transaction arranged by Berkadia.
The new ownership has already rebranded the property, from Springs at Pleasant View to Wrenfield at Pleasant View.
Continental Properties opened the community in 2022. During the same year, the firm obtained a $50.9 million loan issued by BMO Bank, Yardi Matrix information shows.
Wrenfield at Pleasant View is at 8504 Mansion Hill Ave., in the West Madison submarket, 11 miles west of downtown. The community is near U.S. Route 14, as well as 2 miles from several shopping centers. Major employers in the area include health-care software company Epic Systems.
READ ALSO: Top 10 Emerging Multifamily Markets of 2025
The property consists of 15 two-story buildings across an 18-acre site. The unit mix has one- to three-bedroom floorplans ranging from 662 to 1,454 square feet. Shared amenities include a heated swimming pool, fitness center, clubhouse with kitchen, conference room, business center, car wash, outdoor grilling stations and a pet spa.
Madison multifamily sales pick up, prices lower
In the first 10 months of 2025, Madison registered $110 million in multifamily investment sales, with eight assets changing hands at an average price per unit of $124,354, according to Yardi Matrix information. Meanwhile, during the same months of last year, the metro registered $99 million in sales, with 11 properties trading for an average of $164,082 per unit.
Though Madison’s total investment figure rose by 11.1 percent year-over-year, the average price per unit dropped by 24.2 percent on a trailing 12-month basis. This slight uptick in 2025 after a somewhat slower pace in 2024 reflects a much wider pricing trend in several markets with a high multifamily transaction volume.
