MHN’s January 2021 Must-Reads

Catch up on our most important stories, interviews and analyses for last month.

Following a hectic 2020, this year started off promising, with the COVID-19 vaccine rollout throughout the country, despite concerns about rent issues and the economy. January rent collections increased 1.7 percent from the same period of 2020 to 76.6 percent, according to the National Multifamily Housing Council. And as the new administration was getting ready to assume office, then-President-elect Joe Biden unveiled a $1.9 trillion relief bill for the multifamily sector. Just hours after being sworn-in, Biden signed an executive order to extend the federal eviction moratorium until the end of March.

As 2021 is expected to bring the industry closer to normalcy, In its forecast report, Berkadia identified affordable housing and the Southeast region as top priorities for investors. Earlier last month, Amazon announced the launch of a more than $2 billion Housing Equity Fund that aims to invest in apartments for moderate- and low-income renters. At the same time, construction kicked off on a nearly $100 million affordable housing project in Santa Clara, Calif.

After learning last year that senior housing was the most impacted sector, we now found out its occupancy rate dropped to a record low of 80.7 percent. Meanwhile, Aegis Living and Blue Moon Capital Partners teamed up to buy a multi-state, $350 million senior housing portfolio.

January was also a great month for big-dollar multifamily deals, with Pretium and Ares’ $2.5 billion acquisition of Front Yard Residential Corp., GSA buying 27 student housing assets across 18 states, and Investcorp’s $330 million purchase of more than 1,800 units in Georgia, Maryland and Florida.

Here are MHN’s must-reads for last month:

Top 10 Emerging Multifamily Markets – Part II

The metros on this list saw their per-unit prices rise by as much as 95.1 percent while transaction activity was cooling across the country.


Podcast: Marketing Lessons for 2021 With Cory Vasquez

Realty ONE Group’s Chief Marketing Officer is the first guest of our new “Mission Success: Women in Multifamily” podcast series. Tune in for the latest tips!


Self Storage Stays Resilient

The year-over-year street rate performance was positive in 94 percent of the top markets tracked by Yardi Matrix.


How to Attract Remote Workers to Your Apartment Community

As renters look for living spaces and amenities catering to the work-from-home lifestyle, landlords and property managers should adapt their marketing strategies accordingly.


New Plan for Fannie, Freddie Threads the Needle

What’s next for the GSEs: Yardi Matrix Research Director Paul Fiorilla assesses a major agreement.


6 New Social Media Tips for Apartment Marketing

You know to have a call to action so people know how to get in touch with you and to post pictures of your super fun resident events. Here are some other suggestions.


An Inside Peek Into Downtown Miami’s Dual Tower Mega-Development

Martin Melo shares details about Downtown 5th, Melo Group’s biggest project to date.


New York Flight Boosts Connecticut Demand

Relocations from the city are catalyzing leasing activity in the suburban economic hub of Stamford, according to developers.


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