It’s Coming: Preparing for the Rent Plateau or Decline

Panic isn’t going to help, but ramping up your marketing efforts will.

bob-clouserInevitably, the sizzling apartment market occupancy rate had to cool off at some point. That time might be just around the corner.

According to a recent report by the National Multifamily Housing Council, rent softening is already underway in a number of markets. Market conditions in all four indexes in the NMHC’s October survey, including market tightness, sales volume, equity financing and debt financing showed weaker numbers than the previous quarter. The findings indicate that the growing supply of new apartments has finally begun to catch up with demand.

Read the whole blog: It’s Coming: Preparing for the Rent Plateau or Decline