Industry Groups Launch Rental Housing Initiative

Several resources are being offered through the COVID-19 Rental Housing Support Initiative that will be released in early 2021.

Image courtesy of NAA

The Institute of Real Estate Management (IREM), National Apartment Association (NAA), National Multifamily Housing Council (NMHC) and National Association of Residential Property Managers (NARPM) has now launched its COVID-19 Rental Housing Support Initiative, which was announced back in October. Yardi is acting as the primary sponsor of the program. Last year, the company pledged $1 million to support COVID-19 rental housing and the programs developed by those initiatives. 

“We are pleased to support the COVID-19 Rental Housing Support Initiative, enabling our industry’s largest associations to provide rental housing providers with needed support,” Esther Bonardi, vice president of marketing at Yardi, told Multi-Housing News. “NAA, NARPM, NMHC and IREM have worked tirelessly to provide important resources to help preserve the health of our industry. By collaborating on this project, these associations will reach a vast majority of apartment and rental housing managers with the tools they need most to survive and thrive during the pandemic and beyond.”

Several types of support are being offered that will be released in early 2021 through March. These can be found at  

Below is a list of the resources that will be provided: 

Mental health—Focusing on isolation and will be followed up with additional content released over the next few weeks that cover resiliency, anxiety and financing stress. 

Legislative—Data and information provided in a variety of formats so people can understand how important it is to create emergency assistance programs and comprehend how the eviction moratoriums impact them. 

Liability—Property owners and operators will benefit from keeping up with the latest guidelines and legislation. An e-book will be provided to help with these issues, as well as attorney information in a online resource library.

Media—The program will offer a quiz called “The Rental Housing Industrial Myth Quiz,” which will engage with the public and provide resources on the situation for multifamily owners and operators. Information will include the impact of the pandemic on their businesses and reinforce themes like the value of renting. 

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