Grace Hill Acquires HelloData

Grace Hill, a provider of real estate property management software, has acquired HelloData, an AI-driven market analysis platform for multifamily owners and operators. The acquisition will add to Grace Hill’s toolbox of market analysis tools that power their proprietary software. Software Equity Group acted as the executive advisor to HelloData in the transaction.

HelloData’s platform offers three tools including automated multifamily market analysis, financial analysis and leasing optimization. It sources public data from 5 million properties and 35 million multifamily units across the U.S. The market analysis tool provides users with the latest data on rents, leasing volumes and occupancy rates. The financial analysis system uses publicly-available financial reporting data to extrapolate first-year performance data and generate pro-formas for new and existing properties. The leasing optimization platform operates similarly to the financial analysis offering, updating suggestions on leasing strategy and competitive positioning in real time.

Utilizing the tools provided by HelloData within Grace Hill’s solution will give property owners, operators developers and brokers alike the ability to see traction at specific locations and amenities, and allows them to assess the market value of their decisions. These insights can then be used to develop different marketing strategies by replacing older surveys with real-time updated data.

The use of data is essential for companies and individuals to make business decisions in times of uncertainty surrounding amid inflation and employment concerns.