Curio Brand Expands Reach to Latin America

Hilton Worldwide is further expanding its reach in South America.

By Ioana Neamt, Associate Editor

Buenos Aires, Argentina—Hilton Worldwide is further expanding its reach in South America. The company recently announced the first hotel in the region to join its upscale Curio – A Collection by Hilton, marking another significant milestone for the high-end brand. According to a news release, the signing of the Anselmo Buenos Aires hotel was announced at the 2015 NYU International Hospitality Industry Investment Conference held on June 18th.

The 50-key Anselmo Buenos Aires was converted from an historic mansion thought to have once been owned by famed tango musician and composer Anselmo Aieta. The building maintains its original 1900s façade and will have its own internal plaza, in tune with Argentinian culture and architecture. The Anselmo is conveniently located in the historic San Telmo neighborhood, a highly popular destination for tourists and city dwellers alike.

“The Anselmo Buenos Aires is not just the first Curio hotel in South America, but also our first in the Curio collection to bring to life a piece of history that was never before part of the hotel industry,” said Ted Middleton, senior vice president of development, Latin America, Hilton Worldwide. “This gives us the chance to further shape the brand with new, independent properties that are meaningful in their respective destinations.”

The first Curio-branded hotel in Buenos Aires will open in July 2015, roughly one year after the official launch of the upscale brand. The collection also includes Chicago’s LondonHouse hotel and the Astor St. Honore in Paris, among others.

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