Business Specialties
Community Living
When one traditionally thinks of garden apartments, sprawling suburban communities with plenty of open green space often come to mind. But with suburban sprawl quickly becoming a thing of the past, and with an emerging demographic of Generation Y renters who tend to desire closer proximity to the city, the new garden apartment communities are more urban than ever before.
Lead Management
Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.
First Impressions
In the universe of multifamily properties, some apartment communities just stand out from the rest. These are often the properties with great curb appeal, the much sought-after quality known to exert a powerful hold over renters. It is curb appeal that lures new residents, and at the same time makes it difficult for existing ones to depart.
Great Third Spaces Give Residents Energy
Inspired by the term “Third Places,” coined by sociologist Ray Oldenburg in the late 1980s, I’ve come up with my own, more modern take on these easily accessible public spaces away from home and work where people can enjoy interacting. I prefer calling today’s gathering spots in residential buildings “Third Spaces,” where residents can form a sense of community by regularly gathering in inviting areas to socialize.
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