Appealing to Tech-Savvy Renters
By Jeffrey Steele, Contributing Editor These days, it’s hard to find anyone who doesn’t have a mobile device seemingly glued to his or her fingers. Having leapfrogged fixed Internet usage, mobile usage will surely continue gobbling share from all other forms of access. Little wonder that mobile advertising spending is projected to more than double between 2015 and 2019, as reported in a study this year by eMarketer. The multifamily industry is responding and, in the process, growing increasingly conversant with terms and concepts like geofencing, snackable content, social sign-ins, mobile responsiveness and stopping the thumb. The opportunities for marketers of apartment communities…
Foreign Flight Capital Favors U.S. Multi-Housing
Don’t discount the risks associated with foreign capital flocking to multifamily.
How To Attract Student Renters in a Competitive Market
By Andie Lowenstein, Associate Editor Student housing is going through what could be considered the most interesting facelift ever. Millennials’ use of technology and preference for an abundance of amenities combined with increased enrollment in higher education is changing the way student housing is produced. It’s also pushing the increase of private sector development of student housing. Jeffrey Resetco, vice president of real estate development and construction at EdR, discussed new projects in the works and what’s to come for the future of student housing. What does EdR have in the development pipeline? We have a fourth stage of our…
Luxury Independent Living Lands $58M Refi
Greystone arranges 10-year financing for a California asset.
Family-Owned California Asset Lands Refi
NorthMarq does it again — this time with a $25 million refinance for a Lakeside, Calif., community.
Inland Completes Full-Cycle Sale in Florida
Investors should be happy with their 144 percent ROI.
DEAL OF THE DAY: M West Makes History in Los Angeles
The investor looks to introduce twentysomethings to the Roaring Twenties with an iconic value-add play.
Favorable Apartment Construction Financing Still Available
The National Association of Homebuilders’ forecast calls for multifamily starts to reach 360,000 in 2015.
Berkadia Sells Luxury San Antonio Asset
San Antonio vacancy keeps falling while rents are moving up.