Diana Mosher is a contributing writer with Commercial Property Executive and Multi-Housing News. She writes about a range of real estate and design topics including development, architecture/design, marketing/business development and property management/operations/tech. Mosher joined MHN as editor in chief in 2005. She has been a contributing editor to the CPE-MHN team since 2016.

Multifamily’s New Gender-Neutral Language

A progressive vocabulary makes everyone feel welcome. Here’s how apartment operators can signal an inclusive culture.

Multifamily Marketing’s (Not-So-New) Tech Essential

QR codes finally proved their worth during the pandemic. Here’s why apartment marketers are embracing this underrated technology.

Image by Vladimir Cetinski/iStockphoto.com

Why Hotels Are the Next Senior Housing Platform: Q&A

Mel Gamzon, principal of Senior Housing Global Advisors, on synergies between senior housing and hospitality investors.

Search Marketing Glossary for Apartment Managers

Ten essential terms your multifamily marketing team needs to know for SEO success.

Leveraging the Art and Science of Digital Marketing

Apartment marketers continually balance evergreen digital methods with new techniques—and strategy and measurement are keys to success.

Website Accessibility: What Apartment Operators Need to Know

Why property websites should be WCAG-compliant to ensure a barrier-free experience for online users.

Image by Ilya Lukichev/iStockphoto.com

Attracting and Converting Potential Renters With Your Website

A property’s website is its virtual front door. Here’s how to make yours more welcoming.

Colleges, Universities Warm Up to Variable Refrigerant Flow Systems

Several factors are driving the popularity of this versatile technology in the selection of HVAC for student housing retrofits and group-up projects.

Playing It Safe: Apartment Pets, Assistance Animals and Fair Housing

Multifamily experts shed light on dealing with HUD guidance for emotional support animals.

Senior Housing’s New Realities: Q&A

The sector is slowly turning the corner, according to Senior Housing Global Advisors Principal Mel Gamzon.