‘On the Ground’ with Eric Brown: Social Media Marketing for Apartments Is about the Numbers, Part Two

We kicked off this series with the notion that apartment marketers who are using social media or thinking about it should shift their thinking from the array of soft metrics that social media consultants banter about to hard numbers. Broken down to its simplest form, “If you are not renting more apartments from your social media efforts, it is just a hobby.” Social media is a lead generator.

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