What Renters Want with Jessica Fiur: Why You Should NOT Use Facebook at Your Community
Social media might be popular, but it might not be the best way to communicate with your residents.
By Jessica Fiur, Senior Editor
It seems like everyone uses Facebook. So, it’s been pretty much decided in the apartment industry that it’s necessary to have a community Facebook (and Twitter, and, for some enterprising communities Instagram) page to communicate about what’s going on at the apartment.
In fact, many people view this as not just necessary, but, essentially, mandatory.
But what if it’s not?
Think about it. When you use Facebook, sometimes posts get buried, or people just miss them. And, as odd as it sounds, some people actually don’t have a Facebook account, so some residents might miss out completely.
Facebook is a great way to let residents know what’s going on at a community—maybe to talk about upcoming events or to show pictures from a community party. It couldn’t hurt to have a community Facebook page. Have a page! It just might not be the primary channel your residents use to get their information.