TurnSocial Announces 'Leads Bar' to Increase Conversions on Multifamily Websites

San Francisco—TurnSocial, a provider of social toolbars for apartment websites, is introducing the TurnSocial Leads Bar—a one-click lead-capture tool. Appearing on every page on a property’s website, this sign-up form converts apartment website visitors into leads and enables apartment marketers to understand potential renters’ likes, interests, current living situations and more. The TurnSocial Leads Bar was created in response to heavy demand from property managers seeking to “close the engagement loop” on apartment websites.

The TurnSocial Leads Bar creates a customizable call to action at the top of every page of an apartment website, allowing visitors to request to be contacted via email or using Facebook Connect. The, each lead is delivered directly to the property manager’s email inbox. In addition to contact information, TurnSocial shares basic information about the individual, including what page they were viewing when they connected with the property and which site referred them.

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