Having a Facebook, Twitter or Instagram account for your student community is great. But the accounts don't necessarily equate to success when trying to reach a student demographic. In a PayLease-hosted webinar on June 12th, social media expert and consultant Casey Van Zandt shared tips on how student-housing communities can use social media.National 17 June 2014 14:33
Zendesk HQ Acquired by ASB Real Estate Investments in $60 Million Deal
989 Market Street, the San Francisco home of cloud-based help desk provider Zendesk, just traded hands in a deal worth approximately $61.3 million. The office asset was acquired by ASB Real Estate Investments from seller Harbert Management Corporation, a deal in which the seller received more than double what it had paid for the property back in 2011. This recent purchase was made on behalf of ASB’s Allegiance Real Estate Fund, a $3.5 billion vehicle.
Social Media Takeaways from the US Airways Pornographic Twitter Incident
“With great power comes great responsibility.” If that statement is good enough for Spider Man, it’s certainly good enough for social media managers. Because mistakes on social media, especially professional pages, can happen very quickly, and be seen by thousands of followers in an instant. Take, for example, US Airways’ latest social