social media

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  • Why You Should NOT Use Facebook at Your Community

    It seems like everyone uses Facebook. You use it. I use it. Your weird aunt who still plays Candy Crush and keeps sending you requests to join for some reason uses it. So, it’s been pretty much decided in the apartment industry that it’s necessary to have a community Facebook

    National 23 January 2015 19:44
  • Social Media Takeaways from the US Airways Pornographic Twitter Incident

    “With great power comes great responsibility.” If that statement is good enough for Spider Man, it’s certainly good enough for social media managers. Because mistakes on social media, especially professional pages, can happen very quickly, and be seen by thousands of followers in an instant. Take, for example, US Airways’ latest social

    National 16 April 2014 18:30
  • Marketing: Is Your Social Media Campaign Effective?

    By Jessica Fiur, Senior Editor Your apartment community is on social media. Now what? Do you know which campaigns are successful or what your residents are responding to? Like all marketing campaigns for your community, it is important to keep an eye on social media. There are several online programs that can

    National 15 December 2013 13:00
  • The Importance of Managing Negative Online Apartment Reviews

    Something just seemed…off…about an apartment community my husband and I recently looked at. And not just the fact that it was located in Jersey. Sure, the apartments we saw were pretty big. And there were in-unit washers and dryers. And a nice gym. But still… “I know you allow pets here,” I

    National 15 January 2013 18:12
  • Halloween Marketing Opportunities for Your Community Using Social Media

    There is nothing bad about Halloween. Wait—actually, there are some bad things about Halloween. Like raisins. And complicated costumes (like the year I dressed as Freddy Krueger and then couldn’t hold a cup with my knife hand). And raisins. OK, maybe there are a few bad things about Halloween. But, besides

    National 23 October 2012 18:41