Social and Reputation Now Impact Every Stage of the Leasing Funnel Today's renters are turning to social and review sites as they research their next move, consider properties and their reputation, make a decision, and continue to engage with the place they call home and those who manage it. - 75% of renters look at ratings and reviews multiple times during their search - 78% of consumer purchase decisions are influenced by social content - 70% of prospective residents decided to visit a property with a higher rating - 69% of residents expect communities to respond to online reviews Now is the time to take control of your social media and reputation management and build a strategy that will support your properties and tenants. The content included below will arm you with key strategies and tactics to guide you to success. Whether you're just starting out or consider yourself an expert - there is always more to learn. Check out the resources below and get started!

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