• Ways to Appeal to Introverted Residents

    It’s all well and good to offer events for your residents. Ice cream socials, screening parties, bbqs, are all fun and allow residents to mingle and feel like they’re part of the community, which, in turn not only helps with retention, but also with positive word of mouth about the

    National 08 October 2012 19:38
  • Reasons Millennials DO Want to Buy

    Your move. Oh, no they didn’t. I am an avid reader of the RENTCafe Blog, which has all sorts of interesting entries about apartment living. And recently I read a blog on their site called “Why We Rather Rent Than Buy,” which posed the idea that members of Gen Y would rather rent

    National 03 July 2012 17:11
  • ‘The Accidental Economist’ with Jack Kern: What Women Really Want

    “I hate to hear you talk about all women as if they were fine ladies instead of rational creatures. None of us want to be in calm waters all our lives.” (c)― Jane Austen, Persuasion There has been a lot of press about Gen Y and the media has declared this

    National 25 June 2012 21:15
  • 6 Unwritten Apartment Rules That People Always Break

    Yesterday I went to a concert right after work. Though it was one of my favorite bands (Eve 6, in case you were wondering. The ’90s are totally back. Like, whatever), it wasn’t something I had planned in advance. I Forrest Gump-ed my way into the tickets that day because

    National 08 May 2012 20:48
  • What Not to Do as a Broker

    There’s an old Seinfeld episode, “The Wig Master,” where Jerry is guilted by a salesman to buy a blazer, only to try to return it “out of spite” when he feels slighted by the salesman. Why am I thinking about a sitcom episode from 16 years ago? First of all,

    National 23 April 2012 20:30
  • Are You a Bad Neighbor?

    No one goes in to apartment living expecting to be a bad neighbor—it just sort of happens. Seriously, it’s not like people, when they’re taken around by their brokers, say, “Nice size, great amenities, convenient location. It’s a perfect spot for me to act like a crazy person and annoy

    National 06 April 2012 17:31
  • 5 Ways Finding a New Apartment is Like Dating

    I recently came across a press release where Prudential Preferred Realty introduced a new feature on their website that helps match prospective buyers with compatible Prudential agents, similar to how a dating service works (check it out here). Interesting concept. And why not? After all, finding a house or even an

    National 12 March 2012 20:43