Marketing/Leasing

View All Tags
  • What Renters Want: The Amenity Race is On

    By Leah Etling, Contributing Editor Los Angeles—Gen Y likes rooftop pools, multimedia-equipped fitness suites, concierge package service and the ability to order housekeeping for their apartment. They have dogs, get lots of UPS deliveries but almost no mail, like walking places (but also need to charge their electric vehicles), and want

    National 06 January 2014 18:06
  • Perspectives: One Year After Sandy

    By Ian Marlow, FiTech Consultants All across the country extreme weather events are growing more frequent and more severe, as is the devastation they wreak. Add to these natural disasters the scope of the 9/11 attacks and we see that although multifamily property owners and managers cannot anticipate these events, there

    National 15 December 2013 13:00
  • Marketing: Is Your Social Media Campaign Effective?

    By Jessica Fiur, Senior Editor Your apartment community is on social media. Now what? Do you know which campaigns are successful or what your residents are responding to? Like all marketing campaigns for your community, it is important to keep an eye on social media. There are several online programs that can

    National 15 December 2013 13:00
  • SPECIAL REPORT: Development and Design Trends that Drive Occupancies

    By Keat Foong, Executive Editor New York—What type of apartments do Echo Boomers want to live in? Some developers have the answer down to a science. At an October 9 panel discussion presented by MHN, an architect, investor and developer shared what they know about the development and design features that

    National 15 December 2013 13:00
  • Marketing: Leasing Magic

    By Jessica Fiur, Senior Editor Looking to fill some units at your apartment community? There are many ways to advertise vacancies, but what’s the best way to get prospective residents in the door? These days, with the proliferation of smart phones and tablets, a community greatly benefits from a strong online presence.

    National 15 November 2013 15:34
  • When Millennials Leave the Nest

    By Erica Rascon, Contributing Editor Millennials who flocked to their parents’ nests during the recession are a huge source of untapped revenue for the apartment industry. The trick, however, is getting them to leave a place that is so cozy, convenient, and inexpensive. Millennials, or Generation Y, already make up a notable

    National 13 November 2013 23:20
  • 365 Connect Launches Featured Search Listings With Rent Jungle

    New Orleans—365 Connect recently announced the integration of its Marketing Syndication Platform with Rent Jungle’s Featured Listings for online apartment rental marketing. The integration allows apartment community managers using the 365 Online Leasing Center the ability to elevate their search listing on Rent Jungle to the top with one click. This

    National 24 February 2011 15:23