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Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Getting apartment residents to think green can often be a heavy lift, since renters typically don’t have a direct financial stake in their homes. However, there are creative strategies to get residents engaged in energy conservation in a way that benefits them and their apartment community, according to these industry veterans.